We helped launch Audi’s latest and greatest: the e-tron. Breaking new ground with its all-electric, high-performance range of automobiles, we took on strategising and executing the communications plan for its launch.

To ensure cohesion between our plans and the final output, our in-house team oversaw the end-to-end production and creative output for the launch campaign.

As an indicator of the campaign’s success, the first wave of Audi Q8 e-tron models were fully booked within days after the official launch.